A press release from Apple Music declared Peck, who released debut album Pony last year, a “modern alt-country artist for the Instagram age” and “a burgeoning fashion and cultural icon who is breaking boundaries in the country music tradition”.
In a statement, Peck, whose age and identity remain unknown said he was “thrilled” by the accolade, saying: “[Apple Music] have been so supportive of me and it feels real nice to be able to bring y’all a little closer to who I am as a country musician and an artist.”
The Up Next program provides artists with a heightened platform and includes a short film shot on an iPhone 11, an interview with a Beats 1 anchor, and a late-night performance in collaboration with Jimmy Kimmel Live! Some of Peck’s recent Up Next peers include Tierra Whack, Clairo, Megan Thee Stallion and Billie Eilish, all artists who have seen meteoric rises to stardom in the last year.
“Orville Peck is an enigma alright: a glorious mix of differing qualities that, on paper, really shouldn’t work,” said Apple Music host Matt Wilkinson. Apple Music host Matt Wilkinson added.
“Yet when you listen to his music, and hear his story, and watch how he connects with people on stages all over the world, there can be no denying that he’s hit upon something very special indeed.
“At his London show last October I saw stetson-wearing country old-timers stood shoulder-to-shoulder with drag queens, hipsters, indie kids, members of the fashion elite and sweet couples out on date night – all completely connected thanks to the music of one man who says he’s spent his entire life feeling disconnected. The irony of that!”