The brand is proud to continue their partnership with GLAAD, which accelerates acceptance of LGBTQ+ people by sharing stories and working through all forms of media and uplifts members of the LGBTQ+ community by celebrating inclusion, representation and freedom of expression.
According to the official ad campaign description:
“137 million Americans will travel home this holiday season, but, 44% of LGBTQ+ people feel they can’t come home as their true selves, fearing their identity (including hair, makeup and personal style) won’t be accepted. Let’s make the most wonderful time of year wonderful for all. Because no matter when you come home, where you call home, or who you come home to—coming home should be #BeautifuLGBTQ.”